INFLUENCE OF AROMA MARKETING ON CONSUMER BEHAVIOR

. We perceive everything that surrounds us with our senses. People are able to the environment, including market or shopping through sight, hearing, touch, smell and taste. Human senses play a very important role in product selection until recently have been underutilized marketing strategies. Information person receives from environment comes five human organs (eyes, ears, nose, mouth skin), which function as receptors, they sensitive various stimuli external specific functions.
 The is full of sensory stimuli; pleasant ones those capable warning people about future danger. Sensory receptors necessary for effective communication used obtain information order make right decisions future. Manufacturers who offer products services take advantage this fact. Through stimuli, try attract attention customers, arouse their desire convince them buy product.
 Today, due excessive use visual saturation occurs marketing, makes it difficult effectively convey message consumer. most sense decision-making vision, approximately 70% we receive it.